David Andora, Founder of Tru-Tone

Those of a certain age remember those classic C7 incandescent Christmas bulbs and the soft glow they produced. Sure, LEDs are longer lasting and more energy efficient, but they’re just not the same. Michigan artist David Andora is the founder of Tru-Tone, a maker of LED lights that are indistinguishable from the real thing. I recently spoke with David about the company’s unlikely origins, its recent viral success, and a certain music star who was blamed for cleaning out their inventory.

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